Origin Matters: COO Determination & Marking Rules

Learn how to determine and document country of origin with confidence in today's tariff-driven trade environment.

Country of origin (COO) determinations play a central role in trade compliance, supply‑chain decision‑making, and enforcement risk—yet they are often misunderstood or oversimplified. In today’s tariff‑driven trade environment, origin determinations directly affect duty liability, eligibility for preferential programs, marking compliance, and exposure under trade remedies and other tariff measures.

This session provides a structured and practical overview of U.S. rules of origin, including both preferential and non‑preferential frameworks, and explains how and why those rules differ in purpose, analysis, and outcome. The presentation will also address U.S. country‑of‑origin marking requirements, the interaction between origin determinations and current tariff programs, and the most common areas where companies make mistakes.

Using real‑world scenarios and applied examples, the webinar will help participants understand origin as a foundational compliance determination—one that can materially affect cost, eligibility, and regulatory exposure if handled incorrectly.